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Terms and Conditions of Use

Effective Date: 15 February 2026

Platform: Prakrushi

Operated by: Sristi Innovations


1. Definitions

1.1 “Platform” means the Prakrushi website and mobile application operated by Sristi Innovations.

1.2 “Company”, “We”, “Us” means Sristi Innovations.

1.3 “Farmer-Vendor” means an independent agricultural producer listing produce on the Platform.

1.4 “Consumer” means a User purchasing produce from a Farmer-Vendor through the Platform.

1.5 “User” means any person accessing or using the Platform.

1.6 “Services” means digital technology services enabling listing, discovery, communication, and order facilitation.

1.7 “Applicable Law” includes the Information Technology Act, 2000; Consumer Protection Act, 2019; Consumer Protection (E-Commerce) Rules, 2020; Food Safety and Standards Act, 2006; Digital Personal Data Protection Act, 2023; and related regulations.


2. Acceptance of Terms

By accessing or using the Platform, the User agrees to be legally bound by these Terms and Applicable Law.

If you do not agree, you must discontinue use of the Platform.

Continued use after any modification of these Terms shall constitute acceptance of the revised Terms.


3. Nature of Platform and Intermediary Status

The Platform operates as an intermediary under Section 2(1)(w) of the Information Technology Act, 2000.

The Company provides automated digital infrastructure to facilitate transactions between Farmer-Vendors and Consumers.

The Company:

  • Does not initiate transmission of product listings
  • Does not select the receiver of transmission
  • Does not modify listing content except formatting purposes
  • Does not own, possess, warehouse, store, process, package, label, transport, or control produce
  • Does not determine pricing
  • Does not act as buyer, seller, reseller, distributor, or agent

The contract of sale is strictly between the Farmer-Vendor and the Consumer.

Nothing in these Terms shall create any agency, partnership, joint venture, franchise, or employment relationship.

The Platform is provided on an “AS IS” and “AS AVAILABLE” basis.


4. Marketplace Model

The Platform operates on a marketplace-based model enabling independent Farmer-Vendors to offer produce to Consumers.

Farmer-Vendors are responsible for:

  • Product authenticity
  • Quality and safety
  • Lawful sourcing
  • Labelling compliance
  • Food safety compliance
  • Tax compliance

The Company may remove listings or suspend accounts for violation of Applicable Law.


5. Food Safety Responsibility

Farmer-Vendors represent compliance with the Food Safety and Standards Act, 2006.

The Farmer-Vendor is responsible for:

  • Adulteration
  • Contamination
  • Spoilage
  • Misbranding
  • Allergen disclosures
  • Regulatory non-compliance

The Company does not qualify as a Food Business Operator in relation to produce listed by independent Farmer-Vendors.

Primary responsibility for food-related injury or health claims rests with the Farmer-Vendor.


6. Eligibility

Users must be legally competent to contract under the Indian Contract Act, 1872.

The Platform is not intended for individuals below 18 years of age.


7. Payments and Transaction Processing

The Platform may facilitate payments through licensed third-party payment gateways.

The Company shall not be liable for payment failures, banking errors, or unauthorized transactions arising from User negligence.


8. Cancellation and Refund

Agricultural produce is perishable in nature.

  • Orders may be cancelled prior to dispatch confirmation
  • Refunds may apply if order is not delivered
  • Refunds may apply if produce is materially damaged upon delivery

Refunds remain subject to verification and Applicable Law.


9. User Content and Compliance

Users shall not upload unlawful, misleading, defamatory, abusive, or infringing content.

The Company may remove or disable access to such content upon receiving legal notice or government order.


10. Intellectual Property

All Platform content including design, branding, logos, software, and structure belongs to the Company.

Unauthorized reproduction, scraping, reverse engineering, or commercial exploitation is prohibited.


11. Disclaimer of Warranties

The Company disclaims warranties including:

  • Merchantability
  • Fitness for a particular purpose
  • Continuous availability
  • Accuracy of third-party listings

12. Limitation of Liability

  • Quality or safety of produce
  • Acts or omissions of Farmer-Vendors
  • Indirect or consequential damages

Maximum liability shall not exceed the platform fee paid for the relevant transaction.


13. Indemnity

Farmer-Vendors agree to indemnify the Company against product liability claims, regulatory action, consumer disputes, and legal expenses.


14. Termination

The Company may suspend or terminate access for breach of terms, fraud, food safety risks, or legal violations.


15. Data Protection and Privacy

The Company acts as a Data Fiduciary under the Digital Personal Data Protection Act, 2023.

Personal data may be shared with:

  • Payment gateways
  • Logistics providers
  • Government authorities

Users may exercise rights of access, correction, erasure, withdrawal of consent, and grievance filing.


16. Governing Law and Jurisdiction

These Terms shall be governed by the laws of India.

Courts at Ahmedabad, Gujarat shall have jurisdiction.


17. Grievance Redressal

Grievance Officer
Mr. Ramesh Patel
Sristi Innovations
C/O Grambharti Campus
Gandhinagar-Mahudi Rd
Gandhinagar, Gujarat – 382650

Email: grievances@prakrushi.com

Phone: +91-9510386635

Acknowledgment within 48 hours.
Resolution within 15 days.